The User Experience Team of One: A Research and Design Survival Guide by Leah Buley

Author:Leah Buley [Buley, Leah]
Language: eng
Format: mobi
Publisher: Rosenfeld Media
Published: 2013-07-08T14:00:00+00:00

FIGURE 5.16

An example of a storyboard.

Mood Boards

Similar to a storyboard, the mood board is a tool traditionally reserved for later in the design process. But when turned into an up-front and collaborative exercise, the mood board can get the whole team to discuss their individual visions and begin to get excited about a shared vision.

Mood boards are essentially large collages where visual inspiration is carefully assembled to represent the feeling, appearance, and impression that the finished product should make (see Figure 5.17). The mood board typically brings together colors, photos, catch phrases, and other visual stimuli to create visceral impressions that the team agrees will be the direction the product should aspire to.

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